Only if it remains possible to not proceed if the business case if not good. Proceeding if reasonably projected revenues don't match reasonably assumed operating costs would irresponsible and not in the interests of Canadian soccer. On the other hand, if the business case is good -- for example, if investing in the league in the form of advertising attracts significant interest -- then, go for it.
Only if it remains possible to not proceed if the business case if not good. Proceeding if reasonably projected revenues don't match reasonably assumed operating costs would irresponsible and not in the interests of Canadian soccer. On the other hand, if the business case is good -- for example, if investing in the league in the form of advertising attracts significant interest -- then, go for it.